Sam Publishing was founded in 1994 in Stockholm Sweden. The idea for the first book was born out of a need for suitable Persian educational books aimed at students wanting to learn the language but living outside of Iran. Since then, the company has expanded and produced seven elementary course books.
The books have been written and edited by qualified teachers who have been working full-time as Persian language teachers in Stockholm for many years. They are specially designed to take all of the complexities, the limited abilities and the various issues affecting students who live abroad into consideration.
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